©2019 Veronica Nathaniel

BAKED 360 CAMPAIGN

COMPANY

Baked by Melissa

BRIEF

Created a promotional campaign across all platforms for the rollout of a new collection of cupcakes.

ROLE

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Involved in all steps of project delivery, from conceptualization to art director and food stylist for photoshoot, and photo editor

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Created print material including: print menu, a-frame sign, display case sign, flavor card, and decals for storefront

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Created digital assets such as banner and social ads, website imagery that include hero images, product images, cupcake breakdown images, thumbnails, digital signs and menus for stores

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Developed a visual merchandising layout for stores that included display case and signage guidelines