BAKED 360 CAMPAIGN
Baked by Melissa
Created a promotional campaign across all platforms for the rollout of a new collection of cupcakes.
Involved in all steps of project delivery, from conceptualization to art director and food stylist for photoshoot, and photo editor
Created print material including: print menu, a-frame sign, display case sign, flavor card, and decals for storefront
Created digital assets such as banner and social ads, website imagery that include hero images, product images, cupcake breakdown images, thumbnails, digital signs and menus for stores
Developed a visual merchandising layout for stores that included display case and signage guidelines