Cupcake Remix

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COMPANY

Baked by Melissa

BRIEF

Gave Baked by Melissa a fresh look. Rethought fonts, photography, in-store experience, and website strategy that increased sales and provided customers with a seamless transaction and up-sell to gain maximum profit for the company.

ROLE

Explored product photography, photographed, edited, and tested options on a mockup website to find the best way to photograph bite-size cupcakes in plastic packaging

Tested photos with different audiences and used imagery that customers reacted positively to

Spearheaded the company’s store rebrand initiative to present the customer with a seamless experience in store

Created a clean and legible new look for print and digital menus with
a special offers section, and cut down customer wait time by 3 mins