©2019 Veronica Nathaniel

#IMAGINEPEACE

COMPANY

Baked by Melissa

BRIEF

Designed the world’s largest cupcake mosaic (made up of 40,000 bite-size cupcakes) and developed a plan to assemble it in Central Park. This project was in-partner with The Lennon Bus and Yoko Ono, who created a human peace sign made out of 2,000 people at the same time in a different location in the Central Park to honor John Lennon.

ROLE

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Sole designer and project lead in the creation and distribution of this project and took the project from concept to completion

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Created the artwork for a 40,000 cupcake mosaic

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Developed and executed logistics for cupcake delivery, mosaic setup, and free distribution of cupcakes that took into consideration local permit guidelines

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Managed 26 people - created teams and delegated assignments on the day of the event