A package design project for a brewery that was looking to create a party pack filled with a combination of Nitro Irish Stout and Bass Pale Ale, to provide customers with the ingredients to pour the perfect Black & Tan at home. I designed three concepts to choose from. You'll see all three concepts and the final design.
They chose the pub poster concept. Below is the final design they landed on. A clean design with a hand drawn mountain range silhouetted in the background, paired with bold display text clearly stating that this is a specialty pack of a drink you pour at home.